Nanoleaf
In-house Design
Product Launches • Campaigns Identity • Promotions • Online Marketplaces • Web Store • Print
Website Heroes • Emails • Digital Ads • Logos • Infographics • Iconography • Amazon Store • Best Buy Store • Photo Editing • Video Editing • Presentations • Booklets & Lookbooks • Print Collateral • Social Media • Setup Guides • Trade Show Display • Lighting Mockups
Brand Graphic Designer at Nanoleaf
CAMPAIGNS
Black Friday 2023
Nanoleaf’s first Black Friday to stretch into a month-long event, running from late October through late November, and the extended window became the model for later promotions.
Deep gradients and a dark mood set the tone, creating a deliberate contrast with the bright Holidays campaign that followed. To keep the brand’s bright style alive, each phase of the promotion got its own set of 3D elements, which showed up everywhere from website heroes to ads.
Art direction · Responsive web heroes · Email · Illustrator 3D · Figma
CAMPAIGN STAGES
DIGITAL APPLICATIONS
Black Friday 2024
The moody palette returned in 2024, with a new colorful sticker. Building on the same dark foundation gave the campaign an identity people could recognize from one year to the next. Overall it extended to site banners, paid ads, emails, with versions adapted for the UK, North America, France and Germany.
Art direction · Sticker design · Responsive web heroes · Email · Figma · Illustrator
CAMPAIGN STAGES
DIGITAL APPLICATIONS
