Nanoleaf Keynote Event
Research • Identity • Campaign Countdown • Campaign Hero • Social Promotions
Website banners (Motion & Static) • Emails • Invites • Social Media • Video Thumbnail
Nanoleaf: A visual identity for an event.
Graphic Design
KEYNOTE 2024
Nanoleaf announced its new product lineup with a Keynote event: “The Next Level of Lighting,” livestreamed on YouTube in September of 2024.
The campaign rolled out in stages: early teasers, an event countdown, and the final web launch.
CAMPAIGN / STAGE 1
COUNTDOWN
A major part of the campaign’s Stage 1 was a focused pre-launch push across multiple channels in order to increase the event’s email sign-ups and to build general anticipation ahead of time.
This push included rolling out a countdown timer, featured prominently as the landing page hero and the first stage of social media promotions.
EVENT PROMOTION
Working closely with the PR and Social Media teams, multiple assets were created to promote the event: from social media content (posts, stories) driving anticipation, to formal invitations sent to Nanoleaf’s partners and guests.
CAMPAIGN / STAGE 2
THE EVENT
Launching the event required a coordinated effort across all of Nanoleaf’s platforms: as the Keynote stream went live, the website transitioned from the countdown timer to the final Event Hero, while Instagram posts and stories, X posts, and a launch email went out in sync to drive traffic to the stream.
