Nanoleaf
Digital Marketing
Product Launches • Campaigns Identity • Digital Promotions • Web • Email design system
Website Heroes • Emails • Logos • Photo Editing • Video Editing • Localization
Brand Graphic Designer at Nanoleaf
CAMPAIGNS
Black Friday 2023
Nanoleaf’s first Black Friday to stretch into a month-long event, running from late October through late November, and the extended window became the model for later promotions.
Deep gradients and a dark mood set the tone, creating a deliberate contrast with the bright Holidays campaign that followed. To keep the brand’s bright style alive, each phase of the promotion got its own set of 3D elements, which showed up everywhere from website heroes to ads.
Role: Campaign identity art direction (Responsive web heroes · Emails · Ads · PR assets; Illustrator 3D · Figma)
CAMPAIGN STAGES
DIGITAL APPLICATIONS
Desktop web hero banners
Responsive web hero banners
Ads for X, Instagram
Black Friday 2024
The moody palette returned in 2024, with new colorful stickers. Building on the same dark foundation gave the campaign an identity people could recognize from one year to the next. Overall it extended to site banners, paid ads, emails, with versions adapted for 7 regions and 4 languages.
Role: Campaign identity art direction (Responsive web heroes · Emails · Ads · PR assets; Illustrator · Figma)
CAMPAIGN STAGES
APPLICATIONS
Responsive web hero
PR promo cards
Multi-region ads
WEB HEROES
Website
Hero Banners
Hundreds of website hero banners have been conceptualized and executed in collaboration with the Marketing and Web teams, from one-day updates to multi-week campaigns. Product launches, long-running promotions such as BFCM and the Winter Holidays, brand partnerships like Call of Duty, and Nanoleaf events like the Keynote each called for their own design, and often several, all on a strict schedule.
Role: Hero banners design (Responsive design · Image / Video Editing · Motion · Figma · After Effects · Photoshop)
REGIONAL BANNERS
Language
Adaptations
Many campaigns and launches went live in the UK, France, Germany, Japan, Korea, Hong Kong, Australia and New Zealand, often on the same date as North America. Working closely with the EU and Asia teams, banners were adapted for multiple languages.
RESPONSIVE DESIGN
EMAILS
Email Layouts
& Localization
Similar to the website heroes, this was an ongoing project, with multiple newsletters scheduled every week on a regular basis (quantities increased exponentially during busy seasons and campaigns). Many of the emails also needed to be adapted for other regions, and at some point one of the junior designers was mentored to take over the localization process.
Role: Email design (Responsive design · Image / Video Editing · Email platform · Figma · After Effects)