Nanoleaf Amazon Brand Store Design
Amazon Marketplace Brand Store
Store pages • Product Hero Infographics • Premium A+ Assets • Image Editing • Video Editing • Header banners
Graphic Designer (Figma · Photoshop · Illustrator · After Effects)
BRAND STORE
Nanoleaf Store on Amazon
Amazon is one of Nanoleaf’s biggest sales channels, so the Brand Store was never really finished. Each new product or major campaign launch called for a fresh round of visuals. Working closely with Marketing, I created the full set of Amazon assets, from infographics and A+ and Premium A+ content to the Brand Store itself. Everything was then adapted for Nanoleaf’s other regional marketplaces.
Nanoleaf Blocks & 4D Product Pages
INFOGRAPHICS
Product Page
Hero Infographics
Keeping the store current came down mostly to the infographics in the hero section of each product page. Every new product launch on Amazon needed a fresh set of graphics highlighting its key features.
Over the years, the design moved away from a blockier look and toward layouts led by full-size imagery.
AMAZON A+
Product A+ Content
A+ and Premium A+ content came after the infographics. This is where each product got more room: extra detail, and a closer look at the features the hero images had introduced. Premium A+ went a step further with image and video sliders, to provide more context for the product features.
All of it was built on the same brand system as the Brand Store and the infographics, so a shopper moving from the store to the product page saw one consistent look.